Logo and Branding: Revolver

Clean and simple-minimalism at its finest. Crisp lines and a mix of black with a single, vibrant color really makes you want to take a closer look at these designs. A+ for Revolver.

BP&O - Logo, Branding, Packaging & Opinion by Richard Baird

Revolver designed by Toko

Revolver is an Australian film production company with a string of awards and a diverse collection of directors and producers. Their visual identity, refreshed by Sydney-based independent design agency Toko, is a simple, clean and coherent expanding logo-type solution – built from the single, well spaced, all uppercase sans serif Helvetica – that utilises a ‘This Is’ prefix to bind, through typographical consistency, a variety of communication and the directors. Its over-sized application alongside finer details, full bleed, bright neon spot highlights and the juxtaposition of both vertical and horizontal layouts across the collaterals introduce a creative and multi-perspective sensibility that keeps the solution from appearing too corporate.

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