Logo Sense Undergoes Re-branding!

Rebranding can be a great strategy to breathe new life into a company or business. There are many reasons why a company should consider rebranding; below are just 5.

1. The current brand is old and outdated

2. To reposition itself in the market

3. Its competition is heating up and needs to do something to get noticed

4. It has expanded and now offers different products and services

5. No one knows who they are

The reason why Logo Sense rebranded falls most relevantly into option 1. Logo Sense has had the same look since it began and I thought it was time for a change..and, to be honest, the blue background was starting to make my eyes hurt.

So what does everyone think of the new look? And this guy needs a name!

I’m taking suggestions for a name for the new Logo Sense mascot so if you have one that you think fits, write it down in the comment area!

 

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A New Logo I am Working On…Share your thoughts!

So I am currently working on designing a logo for a new excavating company called BOSS Excavating. To create a “big, tough, and raw” feel, I have used a strong, sans-serif font in all capitals. I’ve created a rough, metallic texture for the font to convey the rawness of the company. I also included a small excavator vector on the third style to add a graphical element.

Along with the type-based logos, I have also created an insignia-style logo. You can see both here below, so let me know what you think. I would love to hear your thoughts. Its time to exercise your Logo Sense….1..2..3……GO!

Type-based logo:

Insignia-style logo:

Some Great Advice from Jamie Wayne, JustCreative

I found this article on the blog JustCreative and thought I would share it. Jamie Wayne shares a lot of great advice for ways graphic designs can get their careers started.

Link to original post: http://justcreative.com/2012/11/06/7-ways-designers-can-get-their-foot-in-the-door/

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7 Ways Designers Can Get Their Foot in the Door

06’12NOV
Archived under Design For Students along with 1 JUST™ Creative Comment

Whether you’re a graphic design student or a young professional, getting your foot in the door is not as simple as it sounds. Taking the first step requires initiative, patience and some wisdom too.

Thankfully, there’s always a way to make it in and this article will provide seven different ways for you to get your foot in the door.

Foot In The Door

1. Network at Conferences & Events

Networking at design conferences and professional events can be a good way to get meet new people and build a professional stronghold. From conversing with other graphic designers to developers, copywriters, and business owners, exposure from these events can lead to great opportunities. With this said, walking into an event blindfolded may set you up for trouble as first impressions are everything. It’s imperative to keep a few things in mind when making your first impression – be admirable and memorable.

Be Admirable

  • Plan ahead for networking opportunities by polishing up your portfolio & business cards.
  • Be presentable for the occasion. Is it casual or formal?
  • Ask questions and be interested (or act it) in every discussion.
  • Don’t try to oversell your skills or services. Tell don’t sell.

Be Memorable

Small talk & elevator pitches are common within these arenas, so listen well, show courtesy and thank those you talk to for their time. Don’t be afraid to smile and lighten up the mood a bit. Offer your business card as you close the conversation and you’ll most likely get the other person’s card in return. Keep the card in case you want to follow up with this person in the near future.

2. Follow Up, Use LinkedIn & Other Social Sites

LinkedIn is a great tool for building networks and getting clients, however it’s also a very handy tool to follow up with those you have briefly conversed with. A quick search of their name should yield a number of results. Before you contact them, think of the best way to contact them? Would they prefer an email rather than a LinkedIn connection?

3. Seek a Mentor

Having a mentor is a great way to learn the ropes. You will learn things such as how much to charge for designthe pros and cons of freelancinghow to improve your creative processrecommended tools, how to present your work, and much more.

It’s important to understand the relationship between a mentor and mentee. Like a relationship between a couple, the mentor/mentee is also a two-way commitment that requires trust and honesty. Help them and they will help you. Ask for advice, seek out new opportunities & if you have to get the coffee, do it with a smile.

Mentor
HOW DO YOU FIND A MENTOR?

It all depends on the scenario however there are a few methods of finding a mentor;

In Person

Once you’ve connected with someone and got to know them and have established some trust, it wouldn’t hurt to ask if they have the time to show you more of the ropes. Let that person know you’re interested in learning from them and see what they have to say. Be flexible with them, as it’s them doing you a favor.

Online

If you’re breaking the ice online, take extra care in crafting your approach, as it can be very difficult to convey personality through written communication. Always let them know you appreciate their time. If the person doesn’t have the time available, then it wouldn’t hurt to ask a few questions. At the very least, seldom communication may lead to a slowly growing relationship. Get them on your radar, and keep them there without being a pest.

4. Take Up Pro-Bono Work

Taking up pro-bono work will not only help a special cause, but it will build up your portfolio which will help you land more projects & strengthen your credibility in the long term.

Pro Bono Work

Before taking on pro bono work consider the following; Is there enough time to make the commitment? Are you financially capable of accepting a pro-bono project? What kinds of organisations would you do pro-bono work for? Make sure you are suited to take on pro-bono work before endorsing a false commitment.

5. Get Your Work or Portfolio Reviewed

Sharing your portfolio with seasoned professionals and asking for a review can help you gain new insights on the execution of your creative ideas.Constructive criticism is encouraged and you should always aim to take away new ideas and possibilities. Follow the motto; seek criticism, not praise.

Sharing your work will also allow other designers to observe your style, thought process, and results. This will allow others to lend you advice, which may lead into a steady stream of communication.

6. Start a Blog & Guest Author

Don’t overlook the benefits of starting a blog. In conjunction with social media sites, a blog can help establish your online presence, as well as be the frontier of your voice and portfolio.

While some authors write on their own blog, others will contribute their articles elsewhere as a guest author. Guest authoring is a great way to share your voice with audiences elsewhere and connect with others on an international scale.

Im Possible

While each one of these ways can help you gain more exposure, utilizing several, if not all, will maximize your chances significantly.

7. Take Action

As a last piece of advice, I want to recite a few words, courtesy of my mentor,Chase Talon, that inspired me to push myself through the doors.

“THERE IS ONE THING AND ONE THING ALONE THAT LEADS TO SUCCESS. THAT IS ACTION. MAKE A DECISION ON WHAT YOU WANT AND BEGIN MOVING FORWARD WITH AN UNWAVERING, UNRELENTING, INCESSANT VIGOR TO SEE YOUR GOAL TO IT’S END. NEVER LETTING FEAR GUIDE YOU. IT’S AN ILLUSION. ALL FEAR, AND NEGATIVITY ARE, IS A TEST TO PROVE HOW BAD YOU WANT SOMETHING.”

*Jamie Wayne is a graphic designer for Ad Force Creative in Northwest Indiana, a webmaster & graphic designer for the Center for Innovation through Visualization & Simulation at Purdue University Calumet, and a member & writer of the Northwest Indiana Creative Professionals. Photos fromBigStock.