Since the mid 1950’s, the HP logo has remained virtually the same seeing just minor adjustments and tweaks here and there. While 60 years or so is a long time, HP has become a globally-recognized brand so why would they change their logo? Well, HP is in the technology industry—an industry that is changing rapidly and becoming more high-tech day by day. A company within the technology industry should have a logo reflecting that, shouldn’t it?
If you said “yes”, you’re right.
So with this in mind, nearing the end of 2011, HP hired Moving Brands to revamp the existing, and out-dated, HP logo.
I present to you, the “soon-to-be” HP logo. Drum roll please—badumbadumbadumbadumbadumbadum…..
In my opinion, this logo is fantastic. It is modern, reflecting the high-tech nature of the technology industry, simple, and sleek, all while maintaining its identity that it created over 70 years ago. The characteristics of the new logo are also in alignment with HP’s products, as they are moving towards more modern and minimalist-designed computers, printers, etc.
Sometimes re-branding can have a negative effect on a business if the new logo is vastly different from the pre-existing one. HP, along with Moving Brands, has hit the nail on the head with this one.
I, here at Logo Sense, can’t wait to see the official unveiling of the new HP logo.